We're a social impact community

Our unique ecosystem approach is transforming how business and communities engage for social impact.

Once upon a time in Africa...

The Pluggin business model was born in West Africa, back in 2014.

Jaysco founder Jay Baughan developed the model to connect business marketing as the sustainable funding for Non-Governmental Organisations (NGOs) within Nigeria - brand impact marketing linking regional sales of international businesses to real social impact.

Our Backstory

Executive Director Shareholders

Founded by Jaysco Holdings using the Pluggin model establish in Africa and the Middle East, the social enterprise comprises additional shareholder executive directors.

Jay Baughan

Chief Executive

Jay leads on Pluggin's strategic development and business growth.

Stan Millership

Executive Director

Stan leads on Pluggin's operational & technology development.

Becky Sprenger

Executive Director

Becky leads on external accreditation and quality assurance.

Nathan Dodzo

Executive Director

Nathan leads on Pluggin's film making and digital content production.

Community Steering Group:

The Dual Impact Collaboration Model (DICM) operates and is nurtured within the Pluggin Ecosystem, it's guided by a Community Steering Group of practitioners, specialists, academics and social entrepreneurs.