The Headline Business Supporter (HBS) Scheme is a digital marketing framework positioning supplier social value as the brand differentiation for our public buying authorities...

C-suites fund their HBS status out of their annual digital marketing budgets, creating a continuous digital brand social value authority signal to all our buyers and also AI web crawlers.

The HBS Scheme helps your business forge a powerful marketing and sales alliance. It transforms social value from a static bid promise into a continuous brand differentiator that drives the social value weighting in all public sector sales.

Your issue: Traditional bid teams lock social value promises inside tenders, and then during contracts these promises are invisible to public authorities and government agencies who now rely on Generative Engine Optimisation (GEO) to find, validate and differentiate suppliers.

The HBS Scheme: purpose designed for marketing teams, enabling them to drive a new public buyer brand engagement, which directly support their sales and contract management processes - marketing continuously broadcasting verified, media-enriched social value evidence across our public arena and out into the public domain where AI crawlers are looking for evidence.

From inside our civic infrastructure, our HBS Scheme businesses operate an always-on digital signal, which pre-conditions public buying authorities (and governmental agencies) to look at proof which validates bids and protects live contracts.

Our GEO Authority

Procurement decisions are no longer being made solely during proposal evaluation windows...

Move Beyond the Bid: Stop burying your social value in obscure bid documents and offline reports.

High-Authority Visibility: Transform mandatory compliance into an "always-on", high-authority marketing engine.

From Supplier to Strategic Enabler: Shift your brand perception from a transactional vendor to a critical partner that enables public buyers to meet their strategic community targets.

National Civic Infrastructure: Our public arena is where UK procurement boards across Police, NHS, Local Government, and Housing monitor verified community impact across 44 regional buying hubs.
Essential Brand Visibility: Buying authorities are monitoring supplier social value signals inside our civic space, they're inspecting social value integrity and evidenced delivery long before awarding contracts.
Legislative Standardisation: Our buyer audience needs supplier social value to be audit-ready, to satisfy PPN 06/20, the Procurement Act 2023, and rigorous public sector audit standards.

Be listed as a Strategic Enabler, whilst signalling your social value as evidence to public authorities and the AI web crawlers...

This is brand sponsorship with a dual benefit:

1) Choose how many of our buying areas to support and be listed for our public buying authority community to see: Bronze, Silver or Gold.

2) Operate your marketing and sales through an unrivalled digital channel; consolidate and push all your social value evidence into our UK public buying authorities and governmental agencies, whilst also making this visible to world through our GEO authority.

£2k + VAT (Annual)

Support 1 Marketplace Area:

Local Impact, Validated...

If you're a local supplier within one of our 44 buying areas, this is a great way to showcase all of your support within a branded landing page and newsfeed, with a public listing as a Bronze level civic infrastructure supporter.

Marketing Tools:

Your Page

Your Newsfeed

A unique newsfeed built-into your profile page automates and lists the contract social value updates and case studies you put-into the marketplace.

Content is consolidated in real-time to surface inside your newsfeed your own profile page and this is where sales teams can direct buyers to within bids; and contract reviewers post-contract award.

Public buyers can follow your page URL to visit and scroll-down during bid scoring and it also flows-out into Search Engines.

Buyers Listing

Exclusive to the HBS scheme is our Buyers Listing, this is how we surface all supporters (Bronze, Silver and Gold tiers) for our public buyer partners within areas and regions.

With a HBS status your brand is classed as a strategic enabler, contributing 100% of your brand sponsorship to sustain the very marketplace public buyers and their community organisations rely-upon to underpin social impact.

This is your social value hub which is SEO enriched with a unique marketplace brand URL ideal for bids, where our buyer partners come to check you out!

Headline Business Supporter (HBS) Scheme

£12k + VAT (Annual)

This is a £2,000 saving

Support 7 Marketplace Areas:

Regional Authority & Strategic Excellence...

As a Silver supporter, you can widen your sales reach across 7 marketplace areas and scale your marketing significantly within your landing page - raising your profile and influence within bids, whilst demonstrating your strategic support for multi-area community impact.

Marketing Tools: