Business marketers can now promote brand social value to UK public buyers, whilst sponsoring this dynamic social value marketplace...
Headline Business Supporter status is brand sponsorship with a difference.
You get a branded landing page and marketing tools which helps public buyers see the social value you deliver within this marketplace, and 100% of your brand sponsorship is invested into sustaining this marketplace which is helping the same public buyers to deliver impact within their local communities.
David Levy, Director of Commercial Services for 7 Force Commercial Services.
Our public buyers want to see Where & How supplier social value is helping make community impact!
We built this social value marketplace with public procurement leaders such as David Levy, who were very clear what they needed from such an environment in terms of social value within bids and then after contract award.
Headline Business Supporters have the unique opportunity to not just help buying teams see visual evidence of social value, but also how their support is directly underpinning this collaborative marketplace across buying areas.
Support 1 Area:
A great way to make a start...
For less than the cost of a small stand at one UK trade event, now you have an "Always-On" brand social value channel and marketplace presence for 365 days to reach and engage with public buyers.
These public buyers can visit your landing page in this public-facing social value marketplace and see Where & How you're also sponsoring 1 Marketplace Area which is where charities are making the impact buyers need.
£2,000 + VAT (Annual)
Benefits:
As a Headline Business Supporter of a marketplace area, you appear on our central Buyer Listing which buyers use when considering your social value.
This Listing signposts public buyers to your branded Profile Page, a dedicated landing page consolidating all your social value across the marketplace.
Embedded into your Profile Page is an automated Newsfeed which enables marketers to showcase social value marketing inside the marketplace for buyers to find updates.
You're building brand engagement and supporting sales, with targeted social value marketing...
As a Headline Business Supporter, your profile page makes it super easy for public buyers to see and follow your social value as it evolves inside their communities.
A Bronze, Silver or Gold status centralises your social value portfolio and enables public buyers to go to their own marketplace for evidence - they see how you are helping the marketplace underpin efforts to address known local issues, and ultimately supporting local strategic objectives and priorities.
Enhance your digital marketing by supporting more marketplace areas... and gain more marketing tools and exposure!
With Silver or Gold supporter status you can expand your UK marketing reach, and brand social value profile as a supporter of this marketplace and its mission to build healthier safer and more resilient communities.
Support 7 Areas:
Target a bigger market coverage...
Public buyers can be given an immediate overview of the 7 Marketplace areas you are supporting for community impact.
This gives you a wider "always on" presence within your targeted regions and shows how your brand is supporting evolving social impact all linked to the strategic objectives of healthier, safer and more resilient communities buyers want within multiple areas.
£12,000 + VAT (Annual)
Benefits:
As a Headline Business Supporter of a marketplace area, you appear on our central Buyer Listing which buyers use when considering your social value.
This Listing signposts public buyers to your branded Profile Page, a dedicated landing page consolidating all your social value across the marketplace.
Embedded into your Profile Page is an automated Newsfeed which enables marketers to showcase social value marketing inside the marketplace for buyers to find updates.
Within your Profile Page you can drive social value messaging through an embedded Video Feature which will flow-out and reach buyer audiences.
Support 20 Areas:
Strategic alignment across regions...
If you're a business who develops sales across regions, or within clusters of areas within regions, now your strategic credentials of supporting hundreds of communities are all in one place and out through SEO (credible evidence of UK support for new bids/contract renewal bids).
Sponsorship of 20 Marketplace areas gives your brand and marketing a reach into a significant audience of public buyers - an enhanced buyer listing linked to your business profile page and a newsfeed and a video player to broadcast through, but now with a Podcast Feature and episode listed alongside senior public buyers.
£32,000 + VAT (Annual)
Benefits:
As a Headline Business Supporter of a marketplace area, you appear on our central Buyer Listing which buyers use when considering your social value.
This Listing signposts public buyers to your branded Profile Page, a dedicated landing page consolidating all your social value across the marketplace.
Embedded into your Profile Page is an automated Newsfeed which enables marketers to showcase social value marketing inside the marketplace for buyers to find updates.
Within your Profile Page your marketing team can drive video messaging through an embedded Video Feature which will reach buyer audiences.
Gold supporters enjoy a dedicated podcast featuring one or more executive leader on the Impact Insights podcast series; professionally produced by the Pluggin Studios and broadcast across the marketplace, direct into buyer audiences and into Search Engines - a copy issued to marketers for digital marketing.
HBS Gold Club
The HBS Gold Club is a premier place where all Gold Headline Business Supporters automatically join a network of regional impact steering groups led by senior buyers and ministry teams tackling larger issues within the UK.
This elevates the profile of all Gold supporters, positioning them strategically and their social value aligned to the bigger activities outside of the general contracting process.
Within the marketplace's 12 regions, each Impact Steering Group takes a geographic view of directing social value and government investment into large-scale, long-running impact activities led by charities and social enterprises - operated alongside Home Office, MoJ and other strategic bodies.
Brand supporters are helping future-proof community impact...
As a Headline Business Supporter, you are one of many brands enabling communities to be supported through this marketplace and public contracting - ultimately ensuring provisions delivering impact are sustained for the future.
This is an additional brand benefit when it comes to showcasing how your social value is not just delivered contractually, but as a supporter you are investing in one or more areas to ensure communities benefit from a collective support.
Want to see what a supporter Profile Page looks like?
Click below to view THREE of our Headline Business Supporter brands:
Want to discuss adding this to your channel marketing operations?
If you're interested in finding out more about the practicalities of connecting-in your business marketing, let's meet.
Please fill in the form below, and we'll be in touch.