Back in 2014, we pioneered the way to link business marketing with charities for socioeconomic impact.
Our founding shareholder Jaysco Holdings first launched their Activ8Change (later renamed Pluggin) model in West Africa, supporting federal and state governments and this grew to support communities on 3 continents.
The Pluggin model and impact ecosystem concept evolved over a decade...
In 2014, founding shareholder Jaysco Holdings developed a social impact support model called Pluggin.
This encompassed 4 interconnecting operational elements (Activities, Collaborations, Measurement and Promotion), designed to give large international businesses access to the local NGOs (charities) able to carry their brand into the impact being achieved inside communities within target markets - winning hearts and minds.
The model used technology to map-onto local geography, for businesses and charities to engage and commercially collaborate for impact inside a region. Facilitating their collaboration and measuring impact over time and for this evolution to be digitally promoted by the charities via their social media and websites into local communities – building a new brand awareness and tangible engagement for those businesses. Until the pandemic in 2020, this operated as an ecosystem spanning Africa, the Middle East and Southern Asia.
2014 - Beginning: West Africa
Jaysco established the Activ8Change (renamed Pluggin) model inside Nigeria - creating a Full-Circle suit of 4 services for international brands to balance market engagement through NGO-led socioeconomic development.
The model evolved quickly expanded into other nations (Ghana, Uganda, Sudan, South Africa) with the creation of a (version 1) digital Social Impact Register
This brand marketing approach was formalised in regions, to help companies merge brand commercial engagement with corporate social responsibility deep inside communities.
2016 - Expansion
Over the next 4 years, Pluggin relations expanding to include governments and international agencies in Africa, the Middle East and Southern Asia.
The model was renamed "Pluggin" and operated as a regional ecosystem - linked by technology.
By 2020, the term ESG had become a global corporate focus, which Pluggin connected brands with governments and their NGOs through the UN Sustainable Development Goals (SDGs).
2020 Covid & New Focus
During the long months of global lockdown, the Pluggin model and technology was used to reach and train NGO teams at home in Africa and the Middle East
As the world came out from the lockdown, it was very clear that the traditional ways for these community providers to access funding was going to change dramatically - many charities actually closing down as public sector investments were dramatically cut.
Jaysco's focus returned to the UK, where a social enterprise entity was established called Pluggin Ecosystem Limited, and the Pluggin Model (and technology) re-engineered to meet a very big UK need.
2021 to 2024 - Collaborative Social Value
With an established ecosystem and internationally proven methodology, we identified a need within UK public buying to move-away from tick-box social value (which enabled suppliers to use proxy values and self-reporting portals) and into live and visible, community collaborations locked within public contracting activity.
In 2022, a collaboration began with Thames Valley Police to create and test a new social value marketplace approach within £150m of police and OPCC procurement and contracting within our ecosystem (now reframed as a civic infrastructure).
By December 2024, a Steering Group comprising senior police buying leaders helped establish £850m of collective police spending within 18 areas of our civic infrastructure's marketplace; with contracted social value resourcing local safety and resilience objectives.
UK Scale-up - Support for £15 billion of Spending
In January of 2026, this collective buying activity within our marketplace had reached £2.1 billion- within areas fire & rescue and council buying aligning to the established police buying.
Focus had moved from Proof of Concept, to public buying consolidations within each buying area - with the first Chief Financial Officers (CFO) Consortium launching across West Mercia in August 2026 and taking collective spend to £1.5 billion.
Going forwards, councils joining our civic infrastructure's marketplace, will take collective spending to £15 billion - which Pluggin then helps leverage for social value within each contract.
See who is behind Pluggin...
We're led by a team of director shareholders, with enviable support from impact steering groups who keep everything real and relevant.
We operate as a social enterprise, but invest 100% of what we generate...
Pluggin is a profit for impact social enterprise, incorporated in England & Wales.