Turn Your Contract Compliance into a Marketing Engine

Stop burying your social value in obscure bid documents. The Headline Business Supporter (HBS) scheme transforms mandatory compliance into a visible, high-authority marketing engine that proves your brand's impact in real-time to the buyers who matter most.

Move Beyond the Bid: Stop burying your social value in obscure bid documents and offline reports.

High-Authority Visibility:Transform mandatory compliance into an "always-on", high-authority marketing engine.

From Supplier to Strategic Enabler: Shift your brand perception from a transactional vendor to a critical partner that enables public buyers to meet their strategic community targets.

Stand-Out!

- Always-On Authority: Maintain a persistent, high-authority brand presence across the entire marketplace infrastructure, ensuring your brand is "top of mind" before a tender is even released.
- SEO Dominance: Dominate search results for "social value" and "community impact" through continuous, automated storytelling and data indexing.
- Zero-Friction Evidence: Eliminate "bid fatigue" for your teams; provide a constant stream of live contract-level social value case studies that can be dropped into any proposal instantly.

The HBS scheme lets you stop 'chasing' tenders and start 'shaping' them

Each time a bid is being scored our buyer partners are looking at your marketplace profile page and seeing your brand social value content history; all linked to this strategic commitment to this marketplace.

Sponsoring the Marketplace Buyers Rely On

Public sector buyers from regional emergency services to councils use the Pluggin Marketplace to build, contract, measure and promote supplier social value.

- Strategic Alignment: Your sponsorship ensures this vital utility remains free for public bodies and community organisations.
- The "Halo Effect": Public buyers recognise your brand as the Enabler of their marketplace which is supporting their regional community impact goals. You aren't just a "vendor"—you are a Marketplace Sponsor who makes their job more efficient and compliant to legislation.

Radical Visibility: Dominating the "Pre-Bid" Phase

70% of procurement decisions are influenced before the formal tender is released. HBS sponsorship ensures you are visible during this critical "soft market testing" phase:

- Persistent Visual Presence: Your marketing content, banners and logos act as a 365-day digital billboard within the buyer’s social value marketplace.
- Search Engine Authority: Pluggin’s SEO-optimized infrastructure pushes your social value news to the top of Google. When a buyer searches for "Social Value " they find your branded marketplace profile page and newsfeed first.

"Bid-Ready" Sales Enablement: Winning the 20%

With Social Value within public contracting weighted at up to 20% of tender scores, the HBS scheme is a "Secret Weapon" for your sales and bid teams:

- The "Live Link" Advantage: Instead of just promising impact, your sales team can include a direct link to your HBS Profile Page. This gives evaluators real-time, verified evidence of your "Social Purchase Orders" (SPOs) in action.
- Ready-Made Case Studies: Every update on your HBS newsfeed is a pre-written case study, saving your bid writers hundreds of hours in prep time.

High-Impact Visual Equity: Beyond the "Static Logo"

HBS status places your brand at the point of decision-making within single or multiple areas of the Pluggin Marketplace.

- Strategic Banner Placement: Your HBS banner is a trust signal embedded within the tools buyers use daily to research community impact.
- Contextual Relevance: Your logo sits alongside the Strategic Impact Objectives of the region. You aren't "near" the buyer; you are integrated into their environment.
- Direct Linkage: Every banner and logo links directly to your SEO-Optimized Profile Page, moving the buyer from "awareness" to "evidence" in a single click.

Scale your reach, unlock key tools and fund the impact infrastructure...

Select the number of marketplace areas you wish to support to widen your brand’s reach, unlock our advanced suite of marketing tools and show how you're helping ensure public buyers and local communities can collaborate within this free digital marketplace.

Whether you support one or many of our marketplace areas, your participation does more than enhance your sales profile—it moves your brand from supplier to strategic enabler for the very buyers you target.

Our Bronze, Silver, and Gold tiers deliver a "double dividend": providing the digital reach and tools you need to stand out to buyers and search engines, while directly funding the impact environment public buyers utilise.

£2k + VAT (Annual)

Support 1 Marketplace Area:

Local Impact, Validated...

For less than the cost of a small stand at one UK trade event, create an Always-On presence within the marketplace with a go-to brand hub profile connected to a central listing, with an automated social value newsfeed for all your marketing case studies.

Marketing Tools:

Your Hub

Your Newsfeed

A unique newsfeed built-into your profile page automates and lists the contract social value updates and case studies you put-into the marketplace.

Content is consolidated in real-time to surface inside your newsfeed your own profile page and this is where sales teams can direct buyers to within bids; and contract reviewers post-contract award.

Public buyers can follow your page URL to visit and scroll-down during bid scoring and it also flows-out into Search Engines.

Buyers Listing

Exclusive to the HBS scheme is our Buyers Listing, this is how we surface all supporters (Bronze, Silver and Gold tiers) for our public buyer partners within areas and regions.

With a HBS status your brand is classed as a strategic enabler, contributing 100% of your brand sponsorship to sustain the very marketplace public buyers and their community organisations rely-upon to underpin social impact.

This is your social value hub which is SEO enriched with a unique marketplace brand URL ideal for bids, where our buyer partners come to check you out!

Headline Business Supporter (HBS) Scheme

£12k + VAT (Annual)

This is a £2,000 saving

Support 7 Marketplace Areas:

Regional Authority & Strategic Excellence...

Widen your reach across 7 marketplace areas to scale your hub profile and influence within bids, demonstrating your strategic support for buyers and impact from sponsorship funding the digital infrastructure used to deliver community impact by regional procurement groups.

Marketing Tools: